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Building Communities: Telling More Than Just A Story To Engage Your Audiences
28. Februar 2019 | 8:45 - 10:00 CET
The marketing industry is filled with storytellers; in fact, it’s the storytellers who are keeping the industry alive. But consumers are asking for something different from brands. As technology evolves and consumer devices change to become more compact, it’s inevitable that marketers need to prepare and adapt, although keeping up with shifting consumer behaviours is not easy, despite marketers knowing that evolution sits at the heart of their success. To make this process of transformation and learning as easy and stress-free as possible, this session – moderated by Spredfast + Lithium with guest speakers from T-Systems and Bayer will provide easy to adopt suggestions for marketers on how to relate to their consumers through content and building lasting communities by engaging in a manner their audience demands.