Going the extra mile – How to get more out of your (SEO) Keyword Strategy
27. Februar 2019 | 11:30 - 13:30 CET
Google changes its algorithm, the search results change, but what always remains is the user and his need to get a question answered. It is therefore all the more important that you understand your users and, building on this, ensure a perfect user experience. The keyword strategy is the central element of any SEO strategy, on which the structure of a website, the internal linking and the creation of content are based. In this workshop I would like to work out a mini keyword strategy together with you and bring the process step by step closer to you. We will answer the following questions:
Which free tools can you use for the keyword strategy?
How can you enrich keyword data with more relevant information from Google Analytics and Google Search Console?
How do you deal with keyword synonyms and when is a topic completed?