The world is fed up with traditional influencer marketing: Thanks to never-ending streams of repetitive content and thanks to fake influencers with fake followers, fake engagement and fake likes, the ‘death‘ of this traditional top-down approach is inevitable.
A fundamental change is happening in consumer behavior and all change brings new opportunity!
Re-engineering your influencer marketing strategy – What you will learn:
• Why influencers can’t influence anymore.
• Why you should go for authenticity instead of big names.
• How you can engage with your consumer tribes, so that they interact with your brand.
• Get innovative on how to become more meaningful and relevant to your target audience in 2020 and beyond.
• How to better understand consumer decisions, trends and make it actionable.