Since Oreo’s infamous “Dunk in the Dark” moment during the 2013 Super Bowl, brands have chased the elusive promise of real-time content. There’s no doubt that real-time content can be effective in driving better engagement, increased reach, and more return on investment. The question that may seem too obvious to ask is, “Why?” Good real-time content is always relevant, but not everything relevant is created in real-time. In this talk, author and Reddit’s former Head of Brand Strategy, Joe Federer, will explain his framework for creating relevant social content and how real-time content should fit into a broader social strategy.
Attendees will learn:
Federer’s five principles for creating great evergreen social creative
The common pitfalls for marketers creating real-time social content
When to make a case for real-time creative and when our resources can be better spent elsewhere