Social media has captured our collective attention unlike any technology before it, but rarely do we ask ourselves, “Why?” According to Joe Federer’s upcoming book The Hidden Psychology of Social Networks, the answer lies in evolutionary biology and Freudian psychology. Drawing on over a decade of building social media teams in big agencies and having launched Reddit’s Brand Strategy team in 2016, Federer will illustrate the importance of understanding user mindset in different digital environments with campaigns that have defined best practices for platforms like Facebook, Instagram, Twitter, Pinterest, and Reddit.
Attendees will learn:
How to get inside the mind of an audience member to drive better and deeper engagement
How to meaningfully differentiate brands’ social presences to optimize participation in different social networks
Real world applications of Federer’s frameworks using examples from brands at the forefront of social media marketing