Nina Klass leads nextMedia.Hamburg where she successfully developed and launched a range of highly recognized innovation programs such as the Content & Tech Incubator MEDIA LIFT and the Content Foresight project. She built her innovation driven team that now grows a healthy innovation ecosystem for digital media in Hamburg. Previously, Nina was a research associate at the University of Hamburg specialising in innovation and media, and she was also the head of digital product marketing & sales management and oversaw many digital projects and tech cooperation programs at SPIEGEL Group. She was recently an external assessor for Google’s Digital News Innovation Fund. She is an expert in strategy, organizational development and innovation management. As a member of the advisory board of the SMWHH, she focuses on business and tech innovation for the media industry.